The Air New Zealand Cargo ExportNZ Awards for Auckland & Waikato 2019.

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A complete redesign of all assets was required, from the brand to the trophy, the invitations to the programme.

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Elegance evokes many qualities and feelings – excellence, luxury, prestige and refinement to name just a few. For an awards brand especially, it is vital to incorporate these traits in a way that best suits the event. When looking for sophisticated elegance, one must be sure balanced is achieved (neither understated nor overstated).

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Responsibilities include:

• Art Direction

• Creative Direction

• Graphic Design (Design and pre-production of all printed and digital collateral including logo)