When Pride Auckland re-branded to Rainbow Pride – Simon felt privileged to be asked to come up with a new design to reflect the values of the organisation. 

Working closely with representative Nathan Moss-Penman, Simon developed the current brand identity which encapsulates LOVE, the Embrace, the Koru and of course the Rainbow.

The icon fast became recognised by the gay community – as well as the wider public – as a symbol of acceptance, LOVE and unity.

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Responsibilities include:​​​

• Illustration

• Graphic Design